Tracey Neuls

2025

To celebrate Tracey Neuls’s 25th anniversary as a pioneering shoe designer, I curated a series of culturally rich collaborations and events. Highlights included a new colourway of her sustainable DOT sneaker designed by Morag Myerscough for London Design Festival, a life-drawing session with Laxmi Hussain for Craft Week, and a collage evening with Common Exception during Frieze Week — each timed to align with key cultural moments in London.

Drawing on my creative network, I shaped partnerships that were bold, engaging and socially impactful, extending Tracey’s reach and amplifying her story while connecting with new audiences locally and globally. The Morag DOTs featured on the front cover of The Times LDF supplement, with over 100,000 views of the shoe and the related Instagram Live talk I chaired with Morag and Tracey. These collaborations boosted DOT sales, drove newsletter sign-ups, and significantly expanded Tracey’s Instagram following.

Together, the projects generated cultural buzz and meaningful conversation, showing how creative partnerships can build both profile and community around a brand.